Ultracasual Games in Brazil: Q1 2021 Insights

The ultracasual gaming segment continues to capture the attention of users in Brazil, with several standout performances in the first quarter of 2021. Sensor Tower's data offers an in-depth look at how these games fared on a unified platform that includes both iOS and Android users.

Crazy Labs’ Acrylic Nails! saw a downward trend in both downloads and weekly active users (WAUs), starting the quarter with downloads at 477K and ending with 126K. WAUs followed a similar trajectory, dropping from 870K to 316K by the end of March.

Antistress - Relaxing games by Moreno Maio demonstrated a more stable performance. Downloads hovered around the 70K to 94K range throughout the quarter, while WAUs saw an increase, starting at 541K and peaking at 727K before settling at 695K.

Crazy Labs’ ASMR Slicing experienced varied download numbers, with a peak at 79K in early February and a drop to 34K in mid-March, before rising again to 59K. Active users peaked at 138K in early February and saw a gradual decline to 119K by the quarter's end.

Despite not providing revenue figures, Slime Simulator Time :ASMR DIY by Tap2Fun Limited Partnership had a notable presence. Downloads started strong at 80K, dipped to 42K, and then saw a resurgence to 70K. WAUs showed a consistent interest with numbers starting at 214K and ending at 174K.

AI Games FZ’s Jelly Dye：Satisfying ASMR Game, a new entrant released in January 2021, had a remarkable quarter. From its initial 909 downloads, it experienced exponential growth, ending the quarter with an impressive 202K downloads. Active users mirrored this trend, beginning at 884 and skyrocketing to 331K.

For more insights into the performance of ultracasual games and other market trends, Sensor Tower provides comprehensive data and analytics on the mobile app ecosystem.